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GDS and Web Reports;
The reports, displaying the place of your property on GDS and internet and statue according to criterias such as rates,customer satisfaction and similar near the competitors, consist of main data that you will need while developing sales and marketing strategies.
THE COMPETITOR FOLLOW AND ANALYSİS
  
REPUTATION MANAGEMENT

Who sells what, where and in which price?
How many times is it clicked on and viewed?
In which place on the lists is it viewed?
How much sales is it gain from which Campaign and Promotion works?
In which Advertising Fields it takes place? How much sales it gathers from there?

 		 
See the comments about your property on majör websites such as Yahoo Travel, TripAdviser, Expedia, Hotels.com, Priceline and on other websites, assess them and leave message to the website managements.
Reach all the photos and videos of your property that are published on internet..
Follow your general reputation management on web, view your reputation points and rise them.